GetUp's Controlshift campaigning team Campaigns by Me run a 90 minute training for members and activists on how to lead a winning campaign. 

Together, we go through:

• What makes a good campaign
• The art of crafting a compelling petition
• Growing their supporter base in their area and beyond
• Why, when, and how to email their supporters
• Building pressure by organising events, like protests or a petition delivery
• How to campaign with media
• Meeting with their decision maker/s

Slides

Agenda & content

Link here

Emails

Training invite email: Short and to the point

• This email performed the best of all the recruitment emails we've sent.
  Hello Clodagh,
  
  Have you ever opened an email from GetUp and thought 'Hey, I could do that'? Well, here's your chance.
  
  With our new platform Campaigns by Me, we're throwing you the keys to start, lead, and win your own campaign. And now we're running an online campaign training where you can learn how to choose your issue, come up with a winning strategy, raise the heat on decision makers, and get people behind you to win your campaign.
  
  What keeps you up at night, Clodagh? What injustice? What threat to your local environment? What dream do you have for the future of your family, friends, neighbours and the place you call home?
  
  When we band together, act smart, and use the right campaigning tools, we become a powerful force for progressive change in our own communities.
  
  So Clodagh, can you join like minded people for the *online* Campaigns by Me Crash Course 7-8.30pm AEST on Tuesday 29 June?
  
  RSVP now ❯
  
  Here are the event details:
  WHAT: Campaigns by Me Crash Course
  WHEN: Tuesday 29 June at 7-8.30pm (TAS, VIC, NSW, ACT, QLD), 5-6.30pm (WA), 6.30-8pm (SA, NT)
  WHERE: Online via Zoom (you'll be sent a Zoom link in advance!)
  This is what we'll cover on the night:
  What makes a good campaign
  The art of crafting a compelling petition
  Growing your supporter base in your area and beyond
  Why, when, and how to email your supporters
  Building pressure by organising events, like protests or a petition delivery
  Making the media your best friend
  Meeting with your decision maker
  
  RSVP now ❯
  
  Your trainer Clodagh is experienced in delivering lively, engaging, and practical online training for community campaigners in Australia and abroad - so you're in for an interactive evening. You'll get to meet other attendees, hear about the winning strategies behind local campaign case studies, and walk away with the tools and know how you need to lead your own local campaign.
  
  Hope to see you online at our training,
  
  Mike and Clodagh The Campaigns by Me team at GetUp
  
  PS. Do you have an idea for a campaign you'd like to start? Campaigns by Me is GetUp's platform where members like you and me can start petitions, engage your supporters, and organise events to create a kinder, more just, and flourishing world. Click here to start a campaign or check it out.

Training invite email: Telling a story of a CSL campaign

• This long, sentimental email about a great community campaign converted to RSVPs 50% worse than the short email.
  Clodagh,
  
  I'd like to tell you a story about two mums, the Hunter Valley, and Scott Morrison. And then, I'd like to offer you an opportunity.
  
  Local Hunter Valley mums Carly and Fiona usually meet up to go on bike rides together, or take their kids for play dates. But when Scott Morrison announced his plan to pour $600m of public money into a dirty gas plant in their backyards, they met up to protest instead. 1
  
  Carly and Fiona knew they needed to act, but they were just two people. So they started a petition with GetUp's Campaigns by Me platform, and shared it persistently with locals - and we sent their campaign out to all GetUp members in NSW.
  
  Now with 10,000 people behind them, they've made a powerful submission to the NSW Government, protested at the Minister for Planning's office, and lined up a meeting with Environment Minister Matt Kean. 2
  
  What looked like an easy win for the fossil fuel industry and the Morrison Government now faces a massive, organised groundswell of local backlash - because of Carly and Fiona's decision to start their campaign.
  
  What keeps you up at night, Clodagh? What injustice? What threat to your local environment? What dream do you have for the future of your family, friends, neighbours and the place you call home?
  
  When we band together, act smart, and use the right campaigning tools, we become a powerful force for progressive change in our own communities. Now GetUp is offering the skills, with your chance to train up as a local campaigner like Carly and Fiona. Come along to our online campaign training session and you'll hear from experts on how to plan a winning strategy, raise the heat on local decision makers, and use Campaigns by Me to lead your own campaign.
  
  So Clodagh, can you join like minded people for the *online* Campaigns by Me Crash Course 7-8.30pm AEST on Tuesday 29 June?
  
  RSVP now ❯
  
  Here are the event details:
  WHAT: Campaigns by Me Crash Course
  WHEN: Tuesday 29 June at 7-8.30pm (TAS, VIC, NSW, ACT, QLD), 5-6.30pm (WA), 6.30-8pm (SA, NT)
  WHERE: Online via Zoom (you'll be sent a Zoom link in advance!)
  This is what we'll cover on the night:
  What makes a good campaign
  The art of crafting a compelling petition
  Growing your supporter base in your area and beyond
  Why, when, and how to email your supporters
  Building pressure by organising events, like protests or a petition delivery
  Making the media your best friend
  Meeting with your decision maker
  
  RSVP now ❯
  
  Your trainer Clodagh is experienced in delivering lively, engaging, and practical online training for community campaigners in Australia and abroad - so you're in for an interactive evening. You'll get to meet other attendees, hear about the winning strategies behind local campaign case studies, and walk away with the tools and know how you need to lead your own local campaign.
  
  Hope to see you online at our training,
  
  Mike and Clodagh The Campaigns by Me team at GetUp
  
  PS. Do you have an idea for a campaign you'd like to start? Campaigns by Me is GetUp's platform where members like you and me can start petitions, engage your supporters, and organise events to create a kinder, more just, and flourishing world. Click here to start a campaign or check it out.
  
  References: [1] Federal government will spend $600 million on new Kurri Kurri gas plant in the NSW Hunter Valley, ABC News, 18 May 2021. [2] Morrison's Kurri Kurri gas plant under fire from new community, climate alliance, Cessnock Advertiser, 4 June 2021.

Training invite email: Upbeat tone telling the story of the platform

• This email which is cute in tone and introduces the platform also performed worse than the short one - picking up 35% less RSVPs.
  Hi Clodagh,
  
  GetUp members have started over 30 inspiring community campaigns since Campaigns by Me launched last week. It's a fantastic start!
  
  To name a few:
  ♻️ Bronwyn is fighting to end single-use plastic in the Blue Mountains.  
  Barry is campaigning to stop the exploitation of hospitality workers.  
  Catriona is calling for better pedestrian safety in her local area.
  
  Campaigns by Me is a new community petition platform powered by GetUp where anyone can start campaigns on issues they care about — just like Bronywn, Barry and Catriona have.
  
  You don't need any special skills or experience to get started, just a passion to change something for the better in your local area, community or even nationwide.
  
  GetUp is running a Campaigns by Me Crash Course on Thursday 10 December for GetUp members and friends to learn the basics of running a successful campaign.
  
  It's a great training for anyone who has an idea for a campaign already or who is just interested in learning more about what's involved. It covers everything from how to craft a compelling petition, through to growing your signatures, and building enough pressure to create change.
  
  Will you come along to the ONLINE Campaigns by Me Crash Course 7-8.30pm AEDT on Thursday 10 December?
  
  RSVP now ❯
  
  Campaigns by Me Crash Course is an informative and interactive event where you'll have a chance to meet other attendees, review winning campaign case studies, and come away with the confidence to start your own campaign whenever you're ready.
  
  Here are the event details:
  WHAT: Campaigns by Me Crash Course
  WHERE: ONLINE via Zoom WHEN: Thursday 10 Dec at 7-8.30pm (TAS, VIC, NSW, ACT), 4-5.30pm (WA), 5.30-7pm (NT), 6-7.30pm (QLD), 6.30-8pm (SA)
  TRAINER: Clodagh Schofield has supported grassroots campaigns at campaigning organisations across Ireland and Australia.
  ATTENDEES: This is an open invitation to GetUp members and any friends who are keen to learn more about starting a campaign.
  
  Click here to RSVP and secure your place ❯
  
  Here's a snapshot of what you'll learn by coming along:
  What makes a good campaign
  The art of crafting a compelling petition
  Growing your supporter base
  Why and when to email your supporters
  Building pressure by organising events Making local media your best friend Meeting with your decision maker
  
  Reserve your space now ❯
  
  Not able to attend this December training? No worries at all. There's nothing stopping you from taking a look around Campaigns by Me and starting a campaign whenever you'd like. It's simple to use and there's a lot of advice on setting up and running your campaign waiting for you on the site. Just click here to check out Campaigns by Me.
  
  Campaigns by Me is a dedicated space for people to start campaigns that strive to make things fairer, kinder, and more just for all. It's the only community petition platform built with you and other GetUp members in mind — we really hope you enjoy it.
  
  Hope to see you at the training,
  Emma and Clodagh, for the Campaigns by Me team at GetUp

Reminder: Training is tomorrow

• A simple email reminding people about training, including instructions for Zoom, accessibility details, and a prompt to invite friends.
  Hi Giselle,
  
  Mike and I are looking forward to seeing you tomorrow at the Campaigns by Me Crash Course - online via Zoom video call. In this interactive training, you’ll learn how to identify, build, and win your own grassroots campaign using GetUp’s new Campaigns by Me platform. This is a great session for anyone who’s keen to skill up — whether you’re new to campaigning or you've been involved in campaigns before.
  
  Here are the details:
  What: Campaigns by Me Crash Course
  When: Tomorrow, Tuesday 29 June at 7-8.30pm (TAS, VIC, NSW, ACT, QLD), 5-6.30pm (WA), 6.30-8pm (SA, NT)
  Where: This training will be held online via Zoom. Click this link to set up 10 minutes before the training starts: https://getup.zoom.us/j/9617471508
  
  If you can, think about a campaign idea you could workshop in the training. For example, you might have heard that a local women’s shelter is being shut down, noticed that your favourite beach is covered in rubbish, or be concerned about the protection of a koala habitat in your area.
  
  Don’t worry if nothing comes to mind — we’ll have plenty of time to workshop ideas together. By joining tomorrow's training, you’re equipping yourself and your community with skills to help shape a more just, fair, and flourishing world.
  
  We’ll look at excellent case studies and go through all the ingredients of running a successful grassroots campaign, including:
  What makes a good campaign
  The art of crafting a compelling petition
  Growing your supporter base
  Why and when to email your supporters
  Building pressure by organising events
  Making local media your best friend
  Meeting with your decision maker
  
  If you use a screenreader, slides can be shared in advance, as can a written version of our spoken content - please reply to this email if either would help you access this training.
  
  See you tomorrow,
  
  Clodagh, for the GetUp team
  
  PS - Feel free to invite any friends or people you know who might be interested - here's the link they can use to RSVP: https://action.getup.org.au/campaignsbymetraining_20210629
  
  PPS - If you haven't used Zoom before, it's an app that allows you to join a video call and talk with other participants. By clicking on this training link you'll be invited to get set up ahead of tomorrow's meeting. If you're new to Zoom and you'd like to get ready earlier, click here for some straightforward instructions on how to set up Zoom and join a call.

Follow up email: Recording, prompt to start a campaign, sharing resources

• A brief email with resources, the recording, and a prompt to start a campaign.
  Hi Hugh,
  
  What a night! I’m still buzzing from meeting so many interesting people and learning about all of your campaign ideas. Thank you so much for coming.
  
  If you're buzzing and ready to start a campaign after last night, here's the link to start a new petition with Campaigns by Me. Mike & I will be in touch once you submit it, and we can workshop anything you're unsure about.
  
  To learn more about something we talked about, you can check out our Campaign Support here. It has advice on every step of your campaign: from how to craft a powerful petition through to meeting with your decision maker. Whenever you’re in doubt, this is a great resource to turn to.
  
  For people who missed last night's call, or if you'd like to rewatch it, here's the recording, and here's our slides and content.
  
  Finally, don't hesitate to reach out to us. We'd love to hear about your campaign ideas and brainstorm next steps with you. You can get onto us by replying to this email, or emailing us at campaignsbyme@getup.org.au or reply to this email.
  
  We loved meeting you last night.
  
  Keep in touch. Clodagh & Mike, the Campaigns by Me team at GetUp

Feel free to get in touch to shoot the breeze about campaign training - you can reach me (Clodagh, she/her) on Slack, or at clodagh@getup.org.au.