How to make viral Facebook videos

When it comes to Facebook, videos are now the main game. And luckily for you, making viral videos no longer requires an expensive production crew. All you need is a computer, an external hard drive, and a few Adobe programs.

This is a video tutorial on how to make viral Facebook videos, recorded in 2016 by GetUp’s creative extraordinaire, Patrick Morrow. Feel free to get in touch with him on patrick@getup.org.au

Some topline tips:

• Square videos are best for Facebook

• Add a bold, static headline to grab the attention of your audience

• Add subtitles – 90% of videos on FB are watched on mute

• Keep it short and snappy

• Use www.clipconverter.cc to rip videos off YouTube, Vimeo and Facebook

You can find all of Patrick’s files and templates in this folder.

GetUp now makes 99% of their video content in-house, but it wasn't always this way! For a walk down memory lane, you can also check out this article from the archives, back when GetUp had moved away from in-house video.